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STUDENT AMBASSADORS
As part of its strategy to engage with new audiences, Racing for Change is focussing on British universities and will be encouraging students to apply to become horseracing ambassadors.
There are 3.2 million students in the UK who are an important future market for racing, so with the assistance of Capitalize, a specialist consultancy, Racing for Change has commenced a programme to recruit college-based racing fans who can help to promote the sport on campus during the next academic year.
The selected students will be given advice on how to set up a university racing society and provided with a toolkit of support materials which will help them to communicate with fellow racing fans in and around their campus.
Capitalize is looking for ambitious students who have an interest in horseracing and are keen to gain invaluable experience in sports marketing. Each student will be set a number of projects which will include arranging regular trips to local racecourses, themed educational race nights to help people learn more about horseracing and stable visits to see horses working on the gallops.
Nick Attenborough, PR Director for Racing for Change, said “Most people discover the delights of horseracing in their teens or twenties so the student sector is a very important audience for our sport.
“The student ambassadors will be hugely influential advocates within their universities and will take racing to a new generation who wouldn’t previously have considered the sport.”
Students can apply to be a student ambassador by emailing studentsracingforchange@capitalize.co.uk for more information and an application form.
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