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RACING FOR CHANGE
 What is Racing for Change?
Racing for Change, which has been led by Racing Enterprises Limited (REL), is a fundamental reappraisal of the way the racing is promoted. Its aim is to introduce a greater customer focus into the Sport to make it relevant to the leisure consumer of today.
The project began with nationwide research and consultations across the whole horseracing industry. This was followed by the submission of reports from a series of industry project groups.
Their findings, together with feedback from road show presentations to a cross section of the horseracing community, have formed the next phase in the plan to modernise the sport and widen its appeal. The new initiative brings together all the major stakeholders of the industry, with a common goal to pursue wide-reaching and ambitious change for the future benefit of British horseracing.
To keep up to date with all the latest Racing for Change activity, visit www.lovetheraces.com or follow Rod Street, Chief Executive of Racing Enterprises, on Twitter @Rod_RfC
You can also sign up to the Racing for Change Facebook page. To find out more about Racing for Change visit www.racingforchange.co.uk
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