“A TV crew from the Beijing TV Art Centre arrive in Britain today to film footage for a first-ever China made TV series on “”The Horse”” and its role.
The objective of the series will be to show the horse’s role in history, art, society and its role in the modern world as the ultimate athlete. It will include a specific section on thoroughbreds and the racing industry.
The seven day visit will include filming at The National Stud, Wroughton House stables, Tattersalls, The National Horseracing Museum, Doncaster Races and Doncaster Bloodstock Sales. The crew will also be taking footage of other equestrian activities during their stay.
The series, scheduled to be broadcast later this year, is likely to be seen by an estimated audience of up to 32 million on China Central TV, and on various cable and local channels.
The visit is backed by the joint international marketing initiative between the British Horseracing Board, Thoroughbred Breeders’ Association, Federation of Bloodstock Agents, Tattersalls and Doncaster Bloodstock Sales and has been organised by Jackie Hutchinson, BHB ownership marketing executive, international.
Jackie Hutchinson commented:
“”The series will be a direct challenge to current perceptions of the horse in China as being a ‘thing of the past’ used only by people in the remote areas of China. A perception which is important to overcome in this potentially significant emerging bloodstock market.””