28 May 2009 Pre-2014 Releases

• Site built on the foundations of the award-nominated
• a one-stop-shop for tickets to all British meetings
• a must-visit site for people planning to go racing

The British Horseracing Authority has today launched a new ticketing and information portal following on from the success of which was nominated for Best Promotion of a Sport by a Governing Body at the Sports Industry Awards 2009.

The site is designed to be a one-stop-shop for tickets for all meetings, as well as offering discounts and promotions on many fixtures. Current great offers, some of which are exclusive to the site, include:
• Huge discounts for groups of 10 or more for Tuesday, Wednesday or Saturday of Royal Ascot, including up to 33% off Grandstand tickets and up to £7.50 off Silver Ring;
• 10% off all tickets for July meeting at Newmarket;
• 20% group discount for Coral Eclipse;
• 10% off all tickets for King George VI & Queen Elizabeth Meeting.

As well as providing discounted tickets for all racegoers, the site is aimed at promoting the sport to new audiences by:
• Highlighting the major events throughout the season, again to let the first time race goer identify the big events for a great day out;
• Focusing on social events, with clear listing all of the ladies days, family days, music or festival days and evening fixtures;
• Providing comprehensive Beginners Guides to Racing and Betting, which cover everything from how to plan your day, what to wear, how to bet and how to pick a winner;
• Giving some suggestions of “ones to watch”, such as trainers, jockeys and even some top horses;
• Letting you search for your nearest racecourse.
Jon Ryan, Director of Communications for the Authority commented:
“A day at the races is simply a fantastic day out. We’ve put together this website to make a racecourse visit as simple as possible. Anyone can use the site to buy discounted tickets, and there is a real emphasis on making racing accessible to newcomers, and help them enjoy the experience more by being better informed as to what to expect and what to look out for.”

– Ends –

28th May 2009

Notes for Editors:

1. For further information on please contact Robin Mounsey, Web Editor at the British Horseracing Authority on 0207 152 0048 or email
2. The site was developed by HRSM Ltd. For more information contact Harriet Rochester on 07880 777766 or email