04 Jun 2009 Pre-2014 Releases

• Walkers and British Horseracing have teamed up to offer consumers a great deal on half price tickets to the races!

We all know how important it is to find a great day out that doesn’t break the bank, that’s why this summer British Horseracing has partnered with Walkers, the UK’s No. 1 crisp brand, to offer consumers a half price day out that they won’t forget whilst saving £££’s!

Gary’s Great Trips, named after the popular face of Walkers and frequent racegoer Gary Lineker, is the latest promotion from Walkers, offering genuine value to shoppers through a range of discounted offers. With a similar mechanic to the hugely successful Brit Trips initiative from last year, customers collect on pack points in exchange for discounts on thousands of trips around Britain. The majority of Britain’s sixty racecourses have signed up a whole host of racedays to the offer, ranging from family fun and music to fashion and social specialities. Customers can sip champagne at Ascot and cheer on the crowds at Doncaster, all the while taking in the exhilarating atmosphere that a day at the races has to offer.

In a special initiative for the single crisp pack shopper they will have the exclusive option to use their points to bid for ‘VIP Trips’, which include a VIP day at the infamous Royal Ascot and Glorious Goodwood racing festivals.

There is no spectacle anywhere in professional sport to match the thundering hooves and raw power of thoroughbred horses charging up the finishing straight or flying over fences. Add to this the spine-tingling excitement of cheering a winner home, and you really do have one of the truly great sporting experiences, not to mention one of Gary’s Great Trips! If the social scene has more appeal, why not enjoy a picnic with a difference in some of the country’s greatest settings, or dress to impress during a stylish day out among world-class facilities.

Shoppers can collect points across all formats of Walkers crisps – from single bags through to the largest multipacks with at least £1 worth of savings with every single pack. What’s more, Walkers will also be launching a limited-edition promotional 6-pack which will run throughout the campaign and feature three new flavours – Roast Beef & ‘Horseracing’, Sour Cream & ‘Drive’ and Man-‘Go Karting’ Chutney.

With just 5 points you can get a half price horseracing ticket, so get involved in this great offer. Simply log on to to register and start collecting your points! For more information on British horseracing, go to


Editors Notes

*Customers can collect points across all packs

• Standard bag and Grab Bag – 2 points
• 6 pack – 6 points
• 12 pack – 12 points
• 26 pack – 26 points

About the British Horseracing Authority:

It is the British Horseracing Authority’s role to ensure the continued health and successful development of the sport. As both the Governing and Regulatory body it is the British Horseracing Authority’s responsibility to:
• provide the most compelling and attractive racing in the world;
• be seen as the world leader in raceday regulation;
• ensure the highest standards for the sport and participants, on and away from the racecourse;
• promote the best for the racehorse; and
• represent and promote the sport and the industry
About PepsiCo:

PepsiCo (NYSE: PEP) is one of the world’s largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit