This new partnership is part of a customer relationship initiative that is being launched by The Telegraph to offer customers even more value for money when they subscribe to the newspaper. Subscribers will now be able to purchase 2-for-1 racing tickets, bringing exceptional value to a wide range of racedays and racecourses across Britain.
Bookings will be taken through the industry website, stage.britishhorseracing.com, and the partnership will run throughout the rest of 2010.
The Telegraph is one of the most popular newspapers in the UK and boasts a large subscription base of over 340,000. Through the launch of the Telegraph’s added value customer relationship, subscribers will have access to even more exclusive privileges, and with the British Horseracing partnership, the chance to enjoy a truly great and affordable day out. As children under 16 go free to all British racecourses, there is no more incentive needed to enjoy a fabulous day out in one of the country’s most glorious settings.
Subscribers can take advantage of the many fun-filled days on offer at British Racecourses, from sipping Champagne on Ascot’s manicured lawns, to dressing up on the Downs at Goodwood’s Ladies’ Night and enjoying comedy at Sandown Park’s Comedy Evening. There are also a range of family events included within the offer, perfect to keep the children, or grandchildren entertained while the grown-ups can have their own fun!
British Horseracing Authority Promotions Manager, Amy Sherman, said:
“We’re delighted to be working with The Telegraph to provide this exclusive offer to their subscribers and the participating racecourses are looking forward to welcoming them to a wide range of events. A day at the races is exceptional value for money, especially as children under 16 go free to almost all racedays. With this 2-for-1 offer, Telegraph subscribers can enjoy an amazing day out, at half of the cost.”
Notes for Editors:
About the British Horseracing Authority:
It is the British Horseracing Authority’s role to ensure the continued health and successful development of the sport. As both the Governing and Regulatory body it is the British Horseracing Authority’s responsibility to:
- provide the most compelling and attractive racing in the world;
- be seen as the world leader in raceday regulation;
- ensure the highest standards for the sport and participants, on and away from the racecourse;
- promote the best for the racehorse; and
- represent and promote the sport and the industry