The BHB has launched an online brochure, www.welcometoracehorseownership.co.uk, designed to address the needs of the potential and current racehorse owner. Developed as part of a wider effort to get more people involved in ownership and break down any perceived barriers, the online brochure guides the user through the ownership journey, providing a step by step breakdown of the benefits, costs and different routes into ownership available to anyone considering owning a racehorse or joining a co-ownership.
With current record levels of owners and horses in training, the online brochure conveys the sensory thrill that comes with ownership – featuring racing videos depicting 2006 Vodafone Derby winner Sir Percy, the John Smith’s Grand National jockey cam, and 3D reels of every British racecourse – whilst also addressing the basics such as how to register as an owner and go about choosing a trainer or ownership package to suit individual needs and budgets.
Easily downloadable documents simplify and cover several key ownership facts, and include:
• The Racehorse Owners Sponsorship Code of Conduct and The Guide to the VAT Scheme
• Guide to Co-Ownership
• Weatherbys’ Ownership Registration Charges
• Minimum Race Values
• Useful Address of British Racing Organisations
Further content of the online brochure encourages users to research the different routes into ownership, register to receive Owner Focus – a regular email newsletter – and gain an understanding of the costs involved in becoming a racehorse owner. Current owners also have the opportunity to share their ownership experiences online and in doing so will be entered into the Owners Champagne Moment, to win a magnum of Taittinger Brut Reserve.
BHB Marketing Director Chris John said: “The new website is a mine of information for anyone interested in owning a racehorse. By explaining the seemingly complex parts of ownership, the online brochure helps remove anxieties associated with taking that first step into ownership. Existing owners will also find it extremely helpful.”