BRITISH HORSERACING GOES GOURMET!

26 Nov 2009 Pre-2014 Releases

The British Horseracing Authority partners with the Gourmet Society to bring exclusive half-price racing offer to the table

The British Horseracing Authority has teamed up with top dining brand, The Gourmet Society, to bring members some food for thought with a host of half-price entry deals to top racecourses around the UK.

This promotion is the latest from the British Horseracing Authority, aimed at offering genuine value for new and existing customers through a range of discounted offers. Members of the Gourmet Society will able to book tickets to a number of racedays across the UK at a 50% reduced rate – definitely a day out that won’t break the bank! The mechanic is hugely simple and customers will be invited to make their booking through the industry website stage.britishhorseracing.com, where they can choose from a wide range of dates and events between now until April 2010.

The Gourmet Society is the UK’s leading dining promotion, offering exclusive discounts to over 75,000 members at up to 3,000 restaurants across the country, including 350+ Michelin and Good Food Guide listed establishments. Members benefit from 2-for-1 and discounted meals, alongside added value savings and with the British Horseracing partnership, the chance to enjoy a truly great and affordable day out.

Customers can choose to sip champagne at Ascot or take in the seaside setting at Brighton, all the while enjoying the thrilling atmosphere that a day at the races has to offer. There is no spectacle anywhere in professional sport to match the thundering hooves and raw power of thoroughbred horses charging up the finishing straight or flying over fences. Add to this the spine-tingling excitement of cheering a winner home, and you really do have one of the truly great sporting experiences.

To find out more about this promotion and how you too could be enjoying 50% off a day at the races, simply log on to: http://www.britishhorseracing.com/goracing/tickets/gourmet-society.asp

For further information or imagery please contact Amy Sherman, Promotions Manager at the British Horseracing Authority, on 020 7152 0115 or 07554 400150 or email her at asherman@britishhorseracing.com.

Notes for Editors:

About the British Horseracing Authority:

It is the British Horseracing Authority’s role to ensure the continued health and successful development of the sport. As both the Governing and Regulatory body it is the British Horseracing Authority’s responsibility to:
• provide the most compelling and attractive racing in the world;
• be seen as the world leader in raceday regulation;
• ensure the highest standards for the sport and participants, on and away from the racecourse;
• promote the best for the racehorse; and
• represent and promote the sport and the industry

About The Gourmet Society:

The Gourmet Society has over 100,000 members in the UK who regularly dine out at their favourite restaurants, from the Channel Islands to the Highlands.

With over 3,000 restaurants, members can use their Gourmet Society Card at Michelin starred fine dining establishments through to every-day family favourites. 350 Michelin rated establishments partner The Gourmet Society and the country’s biggest and best restaurant chains, including Pizza Express, Prezzo and Cafe Rouge welcome Gourmet Society members across the UK.

Wherever you are in the UK, The Gourmet Society has restaurants for you to dine at for less. 500 London restaurants alone and hundreds in every region of the UK make dining with The Gourmet Society easy.
http://www.gourmetsociety.co.uk/